FSBO or Listing Agent?

So, the time has finally come for you to place your home on the market. While a million thoughts may be running through your head, it all boils down to this: to work with a listing agent, or try out FSBO?

For sale by owner, often known as FSBO, is when a homeowner makes the brave decision to list their home on the market without the help of a real estate expert. The reason varies, but people who choose this route tend to believe that it will save them time and money, and are often confident that they can sell their home just as good as the pros can. 

While there may be some benefits of attempting to sell your home on your own, the benefits of hiring a listing agent far exceed those of taking the FSBO route. 

1. Pricing
According to the National Association of REALTORS, FSBOs made up 7% of all homes sold in 2017, with an average home sale of $200,000 “compared to $265,500 for agent-assisted home sales”. Often times, those who attempt to sell their home without assistance, have a hard time pinpointing the correct price to peak buyers’ interest. By pricing your home too high, you risk the chance of losing interest and having your property on the market for extended periods of time. However, by pricing your home too low, you could walk away with a speedy-sale, but less profit in your pocket. 

When you decide to bring in a real estate agent, they’ll use a Comparative Market Analysis, otherwise known as a CMA, to help in determining the correct listing price. This method helps sellers understand the current value of their home compared to other properties listed on the market, helping you make the best-educated guess on your listing price. This in-depth analysis takes a look at variables such as the number of bedrooms and bathrooms in your home, square footage, updated features and more to help determine the pricing of your property. And when something is listed with the proper price tag – you can expect a wide range of interest from buyers, which will have you walking out of your property sale with as much money in your pocket as possible. 

2. Timing

By bringing on a real estate agent, you’re freeing up all of the time you otherwise would have been spending on showings, open houses, and staging your home. With most modern-day Americans working the typical 9a-5p job, it can be difficult to free your time up for interested buyers to check out your property. 

You always want to make sure you’re available, no matter if it’s someone sending you an email, giving you a call, or requesting a tour of your home. With a real estate agent, this responsibility is taken off your plate. You can easily work your day job while leaving the dirty work to your agent, and they’ll be sure to do it flawlessly!

3. Marketing

Most who decide on FSBO decide to market their homes by throwing a “For Sale” sign in their front yard or sticking a few sub-par pictures of their home on Craigslist. While you might get a few interested buyers, listing agents have all of the correct marketing tools, platforms, and strategies to help your listings stand out amongst the competition. 

Not only will their professional photos beat out the iPhone shots of your living room, but they’ll be sure to have your listing up on Zillow, Realtor.com, and MLS the moment your listing hits the market. Both buyers and agents alike are constantly scouring through these sites and will make finding your property much easier. 

Likewise, agents already have a large network of individuals in the real estate world, helping news of your listing reach the correct market. We’re no mind readers, but we have a feeling their word-of-mouth method might bring about more success than being limited to telling friends and family about your listing. 

Even better? Your listing agent will take care of all marketing costs associated with selling your home. So sit back, relax, and let the magic happen!

Ready to take a leap of faith and sell your home? Get in touch with A New Space agent today for conversation, discussion, and any questions you might have.

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